Often times it is important to keep your customers updated about any changes or promotions in your business. Here are a few methods that you can employ.
This is probably the most effective way of communicating with your customers since it allows two way communication with the ability for the customers to leave their invaluable feedback. Social media is a largely trending network in the modern day, with sites like Facebook and Twitter being the most popular. Make sure to mention the name of the group or twitter ID to the customers so that they are aware of it.
One great way of communication with your customers would be to use mass messaging to inform them of any new updates regarding your business. This could be quite costly if sent through a regular mobile telecommunications network so it is advisable you seek out a bulk SMS gateway company that will be willing to do this for you and would usually charge a lower rate than sending it through your mobile network. You should make sure that you make the customer well aware that they are subscribing to this service and also give them a method of deactivating the feature. Try not to send too many of these messages in a short time to avoid irritating the customer.
Sending a regular newsletter to the customer is a great way to keep in touch with the customer and let them know of any promotions that your business is offering, new products that you may be selling or even existing products. When sending these newsletters however, it is advised that you give the customer an option to unsubscribe from the service if needed as else it would be considered as spamming, which is an cyber offense. This is quite similar to the bulk SMS feature except that it would not bear any additional costs to send these, and you are not limited to the number of words or even pictures.
This may not be as effective as some of the other methods discussed, however it will give the customer added incentive to seek out your service in future if they do attend these events. You can host events such as parties, which will bring a large group of people together in one place making it ideal especially if you are promoting a new product in your business, such as a new brand of beer for example. Likewise you could organise fashion shows if you are promoting a new clothing brand.
Keeping in touch with your customers is always important since it allows you to improve customer loyalty as well as make them aware of any ongoing sales or promotions.